Click for the BBB Business Review of this Insurance Services in Richmond VA


The 'A' Way - Attitude, Assistance and Adaptability

Simple Solutions for Complex Coverages

At ASL, we serve as a resource to discover, describe and detail the often-complex coverage solutions in as simple and direct a way as possible, so that agents are free to build relationships and grow their business.

asl products

Products

Access more than 250 commercial, personal, and professional product lines from admitted and non-admitted carriers, including Lloyds of London.

asl applications

Applications

Download applications and supplemental applications for commercial, personal, and professional lines products to get a jump on the quoting process.

simple rates.com

Simple Rates

Quote online today with ASL’s Simple-Rates tool for coverage in more than 50 categories across commercial, personal, and professional lines.

asl locations

Locations

With offices in Virginia, Florida, Illinois, Louisiana, New York, Pennsylvania, Texas and licensing authority in 42 states, we have you covered.

What Our Clients Think


ASL is by far our largest book of surplus lines business because the brokers have broad product knowledge and access to the best markets.


Alex P. Digges
Blackadar Insurance Agency

ASL provides the type of customer service that allows me to educate my clients and grow my business.


Megan C. Kovacs
The Turner Insurance Advisor Group

ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership.


Pamela K. Lumbra
LRA Insurance

ASL’s online rater allows me to turn a quote around to my clients within a day, and that makes me look good as an agent.


Alexis Smith
Meininghaus Smith Insurance Group

From Our Blog


Does the idea of giving a presentation to clients still make your stomach turn? Do you spend the ten minutes before your presentation trying to work up the nerve to get out there? You are not alone, there are tons of people that have a fear of public speaking and find it challenging to get up in front of others and sharing their thoughts. However, being an effective public speaker is essential to being an effective sales-person.

Our Employee Spotlight this month comes from our home office in Richmond, VA. Senior Producer, Emily Gault, has been an integral member of ASL’s commercial lines team for six years. Her knowledge of the insurance industry and commitment to customer service is the core of ASL’s culture. It makes her an asset to her underwriting team and the clients she interacts with on a daily basis. We chatted with Emily to learn a little bit more about her professional and personal life.

This week’s food spotlight is a tale of two cities. ASL has offices in Illinois and New York, so it’s fitting that we talk about the ongoing battle between the two state’s largest cities. For some that might be the Cubs vs the Mets. (or White Sox vs Yankees.) However for today’s food spotlight it means: Chicago deep dish vs New York thin crust! *I would like to note that we could have done this with hot dogs too, but I wanted to be fair. So, I picked a debate topic that gave the New Yorkers an actual chance to win (maybe). While we do know that Chicago style deep-dish originated at Uno’s. We don’t know for sure if was invented by Ike Sewell or original chef Rudy Malnati. Either way, the deep-dish pizza — known for its pie like appearance, cheesy goodness and any kind of topping you can think — is enjoyed by millions everywhere. It’s baked in a round steel pan similar to a cake or pie pan. The crust can also be stuffed. When ordered for delivery or carry out, the pies are uncut to prevent oils from soaking in causing a soggy crust. You can even have it shipped to you if you don’t live near Chicago!