Simple Solutions for Complex Coverages

At ASL, we serve as a resource to discover, describe and detail the often-complex coverage solutions in as simple and direct a way as possible, so that agents are free to build relationships and grow their business.

asl products

Products

Access more than 250 commercial, personal, and professional product lines from admitted and non-admitted carriers, including Lloyds of London.

asl applications

Applications

Download applications and supplemental applications for commercial, personal, and professional lines products to get a jump on the quoting process.

simple rates.com

Simple Rates

Quote online today with ASL’s Simple-Rates tool for coverage in more than 50 categories across commercial, personal, and professional lines.

asl locations

Locations

With offices in Virginia, Florida, Illinois, Louisiana, New York, Pennsylvania, Texas and licensing authority in 42 states, we have you covered.

What Our Clients Think


ASL is by far our largest book of surplus lines business because the brokers have broad product knowledge and access to the best markets.


Alex P. Digges
Blackadar Insurance Agency

ASL provides the type of customer service that allows me to educate my clients and grow my business.


Megan C. Kovacs
The Turner Insurance Advisor Group

ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership. ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership. ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership.


Pamela K. Lumbra
LRA Insurance

ASL’s online rater allows me to turn a quote around to my clients within a day, and that makes me look good as an agent.


Alexis Smith
Meininghaus Smith Insurance Group

From Our Blog


With ASL having offices in 6 different regions it takes strong leadership to help achieve and maintain our goals. While most companies make it hard to reach members of this leadership team, at ASL they are in each of our locations working alongside every other employee in the office. Today we shine our spotlight on one of our senior leadership team members from the central region, Danny Gendusa.

If you’re still relying on cold calls and knocking on doors to generate sales — you’re willingly letting money pass you by. If cold calls and office visits aren’t cutting it for you, where do you turn? Social media. Does that answer surprise you? It shouldn’t. Research by LeadSift showed some pretty staggering data relating to social media’s impact on lead generation in the insurance industry.

One of your top clients receives a gift that she’s been eyeing for months — a platinum and diamond necklace. The next day she calls your office and asks a very important question, “What happens if my necklace is lost or stolen from my home?” Clients often have questions when they have valuable pieces of art or jewelry in their home. Let’s examine three questions your clients may ask when inquiring about coverage for their valuable personal articles.