The 'A' Way - Attitude, Assistance and Adaptability

Simple Solutions for Complex Coverages

At ASL, we serve as a resource to discover, describe and detail the often-complex coverage solutions in as simple and direct a way as possible, so that agents are free to build relationships and grow their business.

asl products


Access more than 250 commercial, personal, and professional product lines from admitted and non-admitted carriers, including Lloyds of London.

asl applications


Download applications and supplemental applications for commercial, personal, and professional lines products to get a jump on the quoting process.


Simple Rates

Quote online today with ASL’s Simple-Rates tool for coverage in more than 50 categories across commercial, personal, and professional lines.

asl locations


With offices in Virginia, Florida, Illinois, Louisiana, New York, Pennsylvania, Texas and licensing authority in 42 states, we have you covered.

What Our Clients Think

ASL is by far our largest book of surplus lines business because the brokers have broad product knowledge and access to the best markets.

Alex P. Digges
Blackadar Insurance Agency

ASL provides the type of customer service that allows me to educate my clients and grow my business.

Megan C. Kovacs
The Turner Insurance Advisor Group

ASL has been our go-to broker for over 10 years. The service provided and competitive products guarantee this will be a continued long-term relationship – it is truly a great partnership.

Pamela K. Lumbra
LRA Insurance

ASL’s online rater allows me to turn a quote around to my clients within a day, and that makes me look good as an agent.

Alexis Smith
Meininghaus Smith Insurance Group

From Our Blog

As a business owner, LinkedIn can be one of your best tools for promoting your business and connecting with other folks in your industry. The best way to get started on LinkedIn is to create your own personal profile. LinkedIn makes it really easy to create a profile. Going to LinkedIn’s homepage prompts you to enter your details to get started. After that, it will walk you through the basics of creating the outline of your profile — including current job title, place of work, location, contact information, etc. But what really helps your profile stand out from the crowd? It’s all in the details. Here are some essential elements that should be included in your profile.

It’s been proven many times that a company’s best resources are their employees. One of ASL’s most valuable resources is Jennifer Rhodes, Operations Manager, who works out of our corporate office in Richmond, Virginia. Since she began working at ASL nine years ago, her hard work and dedication have helped her move up throughout the company. Anyone who works with her knows that you can call on her for help with almost any problem — even when the problem isn’t in her department.

Before the first reporter pleas for viewers to “hunker down,” businesses need to be ready to protect their property and personnel in the event of a hurricane. For businesses, storm prep is more involved than boarding up windows and buying flashlight batteries. A thorough review of insurance coverage is necessary